You work for a large company that is hiring a social media director, a position the company has not had before. You know that some current employees may be qualified for the new position, so you want to encourage them to apply because they would already have knowledge about the company’s products, services, and culture.

However, in the past few years, despite encouraging applications from current employees, new hires have been external candidates, and you know that some employees who applied for those positions have a little resentment about not getting hired.

A full description of the position, including requirements and salary, is available on many public job boards to be seen by external audiences, and the job description is also provided on the company’s website (www.companyname.com). Applications (résumé and cover letter) must be emailed to humanresources@companyname.com by midnight of the last day of next month. Internal candidates must apply in the same way as external candidates by emailing their cover letter and résumé to Human Resources. Internal and external candidates are applying at the same time and have the same deadline for applications.

Then, before Thursday midnight, answer the following questions concerning the Week 4 positive/routine message assignment:

What are THREE things you know about the audience that will impact how you write this message? Consider the following:

What do they know about the topic?

What are their feelings about the topic or the company/author?

What in the message will benefit the audience?

What do they need to know?

What do they want to know?

What questions will they have?

What should they believe, feel, or do after reading the message?

What are TWO communication barriers (physical, semantic, psychological, or situational) presented by this message?

Explain ONE strategy (the “you” approach, positive emphasis, one of the Six Cs of Communication, or one type of message formatting, such as bolding, italicizing, etc.) that you will use in the message and how that strategy helps you overcome the communication barrier and/or better target your audience. Include a sentence or paragraph from your planned message to demonstrate the strategy!

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