You are in the market for a new laptop as your old one has been slowing down and no longer meets your needs. You have a budget of $1000 and are looking for a laptop suitable for both personal and work use

Identify a product or service that you are interested in purchasing.

Research the different options available for product or service.

Identify the different types of consumer decision-making that may apply to your purchase.

Analyze the perceived risk associated with each option and consider the level of involvement required for the purchase.

Make a decision on which option to choose and reflect on the decision-making process.

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