Marketing. The word has a connotation and often evokes an image in a person’s mind. In this course, you will examine the various roles in marketing and gain a clear understanding that marketing is more than advertising.

This discussion is based on your reading of the fundamental aspects of the four pillars of marketing: product (an organizer or product manager), price (good with financial and math or a pricing strategist), promotion (good at self and general promotion or a marketing communications manager) and placement (excel in personal relationships or a business to business / distribution manager).

In this discussion board, complete the following:

What is your personal unique selling point and the key aspect that differentiates you from others?

What role do you think you might excel in within a marketing department? Briefly explain why.

Product Manager

Pricing Strategist

Promotion – Marketing Communications Manager

Placement – Distribution Manager

Once you adopt one of these roles, you should start to conduct a personal SWOT to assess and adjust your comprehensive skillset. Explain how you will use your strengths while also improving your weaknesses through training and other means. Add your SWOT quadrant model to this discussion, similar to that shown below.

Post an initial minimum 200-word response by Friday at 11:59pm (PST), NO RESPONSE REQUIRED

Requirements: Long enough

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