Complete the following short essay question to the best of your knowledge based on the PowerPoint lecture.

1. Describe what a personal brand means?

2. What are three components that are necessary to have in a personal brand?

3. Provide an overview and summary of the Drew Brees Case Study, pg 126.

Your response must be a minimum of 250 words for it to be considered for grading. Anything less will automatically be assigned a grade of 0.

You must include a reference from where you obtained the information. An automatic deduction is applied if there is no reference.

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