As discussed in this chapter, marketers use many tools to determine their target markets. Values, Attitudes, and Lifestyles (VALS) is one such tool. Visit the web site:
Values, Attitudes and Lifestyles (VALS): Categories and Why They Matter
Values, Attitudes and Lifestyles (VALS): Categories and Why They Matter
and provide your take aways on VALS eight categories and what they can mean to you.
1. Achievers
2. Innovators
3. Thinkers
4. Believers
5. Strivers
6. Experiencers
7. Makers
8. Survivors
Part B
What are some of the challenges you faced while developing a (GROW) Personal Learning Plan? (250 Words)
References
https://www.allvoices.co/blog/understanding-the-grow-coaching-model
https://lattice.com/library/everything-you-need-to-know-about-the-grow-coaching-model
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