Order Instructions

• Choose a Traditional marketing channels from TV and Radio

o What is the appeal of each of your chosen channels to these target audiences? Ground your response in research and rich detail.

 Baby boomers

 Generation X

 Millennials

 Generation Z

• Based on your selection, describe one creative and innovative form of traditional marketing you have personally encountered.

o How did this creative and innovative approach influence your purchasing decision?

o You have been tasked by your SEO with designing a marketing plan to address the marketing and branding needs of reopening the theme park after the park was closed due to an accident at the park. Share three “top” ideas to be considered for marketing your brand a Theme Park. You will create a customizable strategic marketing plan, which you will implement for your own park and share with the other regional directors of marketing. Include one idea each for the following areas: Consumer Research and SEO.

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