1. Select a Brand: Choose a brand from one of the following categories:

· Food brand

· Clothing company

· Technology company

· Automobile company

· Airline company

2. Complete the Chart: Create a chart in Word or Excel similar to the one below to identify and describe the market segmentation characteristics of the chosen brand. Fill in each section with relevant information based on your analysis of the brand’s target market. Use market research.

Segmentation Type

Enter Your Brand Name Here

Demograhics

Psychographics

Geographics

Behavioral Characteristics

3. Conduct a Brief Analysis: Write a brief analysis explaining how the identified characteristics of the target market can influence the brand’s marketing strategy.

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