Select ONE or more of the ‘future of search’ innovations (listed below) and describe/discuss the innovation(s), and make references to the reading(s) and/or video/lecture in this unit in your initial posting. Cite the source with the author (or presenter), title of the article (or video), site, and year of publication.

 

· Further developments in “contextual” searching

 

· Further developments in Mobile search and App indexing

 

· Knowledge search

 

· Optimizing the user’s experience

 

· Machine learning

 

· Google Hummingbird and Semantic search

 

· The Semantic Web

 

· Social search and social network integration

 

· Natural language processing and artificial intelligence systems

 

· Internet of things

 

In addition as part of your initial posting, discuss what the innovation(s) may mean to at least ONE of the following groups:

 

· eCommerce and Businesses and their customers/consumers

 

· SEOs/Webmasters

 

· CTOs (Chief Technology Officers)

 

· IT Developers

 

· Marketers and Advertisers

 

Make reference to the reading(s) and/or video in your posting and cite the source with the author (or presenter), title of the article (or video), site, and year of publication.

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