A. The top marketing objectives for social publishing are brand awareness, engagement, lead generation, and customer retention. Please define and describe each of those terms. For each term, explain how it can be achieved.

B. Describe some of the types of content marketers use in social publishing strategies.

Submission Instructions:

· 250 words for each answer

· formatted and cited in current APA style with support from at least 2 academic sources per answer cited in-text (4 sources total; cited in-text).

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