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Assignment

Instructions

Read the “Mini Case 4: Nike’s Core Competency: The Risky Business of Creating

Heroes” Listed below.

• The case discusses the risks associated with using celebrity athletes in

marketing. Discuss another company that experienced negative situations with

using celebrity athletes.

• Do you believe they handled the fall-out well? Why, or why not?

The assignment must be no less than 400 words in length. No references or citations

are necessary unless otherwise used. Grammar and Adherence to APA 7th Style and

Format.

The rules governing the academic grammar and usage of standard American English

must be followed, and the language should be clear, precise, and appropriate for the

graduate-level program.

Each paragraph should contain one topic, and topics are organized from general to

specific. Every sentence is clear, concise, and precise.

Every sentence should be devoid of cliches, meaningless phrases, slang, redundancies,

colloquialisms, and anthropomorphisms. The correct tense is used.

Course Textbook: Rothaermel, F. T. (2021). Strategic management (5th ed.). McGrawHill Education.

https://online.vitalsource.com/#/books/9781264103713

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