Read through the attached case study “Michael Kors PEST and SWOT Analysis”. As you read through the case, and based on what you learned in SYS210: Business Driven Technology, tackle the following questions and attempt to answer them using an essay format of no more than 1200 words:

(a)Explain why competitive advantages are temporary along with the four key areas of a SWOT analysis and discuss the SWOT of Michael Kors (400 words, 35 % marks)

(b)Describe Porter’s Five Forces Model and explain each of the five forces and explain what the role Porter’s Five Forces Model is plays in decision making of the company (400 words, 35 % marks)

(c) Assess whether using PEST, SWOT or Five Forces Analysis is more effective in the case of Michael Kors Justify your answer (300 words, 20 % marks).

(d)Reflect on the experiences of working on your TMA and assess how it has developed your understanding of the course concept (100 words, 10 % marks).

General Mark’s deductions of 20% as follows

PT3 Form (failure to use the PT3 filled) (deduct up to 5% marks)

TMA Presentation and Structure, and word count (untidy, work way below or above the word count, no display of word count) (deduct up to 5% marks)

Referencing and in-text citation (poor referencing and in-text citation, without plagiarism, (deduct up to 10% marks).

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