Assessment Title: Stakeholder Strategy development and Portfolio Analysis Assessment Type: Presentation – 30 slides Weighting: 40 % Total Marks: 40 Submission: Turnitin Due Date: Week 9

 

Assignment Part 1 (20 marks): Stakeholder Strategy Development

 

Identify the generic strategy programs available for the four stakeholders of Facebook identified in Assignment 1. You are to provide recommendations on most suitable strategy approach for each stakeholder type and discuss implementation.

 

Assignment Part 2 (20 marks): Portfolio Analysis You are required to review an organisation case study including statistical information on business unit performance and current market conditions. You are to conduct a Portfolio analysis based on BCG matrix, GE-McKinsey matrix, and Synergy matrix. The case study to be shared among students in week 7. Assessment Description Part 1: Stakeholder Strategy Development

 

A. Generic Strategy Programs

 

Based on week four workshop discussions, analyse the generic strategy programs available for each stakeholder type in the context of stakeholder analysis conducted in assignment 1 for Facebook.

 

B. Recommended Strategy Recommend a specific strategic program for each of the four identified stakeholders that are consistent with one of the generic programs identified in Part 1A.

 

Page 2 Kaplan Business School Assessment Outline

 

C. Strategy Implementation

 

Based on workshop five discussion, analyse different elements of strategy implementation in the context of recommended strategies identified in Part 1B.

 

Part B: Portfolio Analysis

 

A. Business Portfolio Analysis

 

Based on the case study circulated in week 7, plot each business unit on a BCG matrix, GE-McKinsey matrix, and Synergy matrix.

 

B. Business Portfolio Recommendations

 

Provide recommendations to the organisation for the strategic management of each business unit with explanations for each recommendation.

 

Assessment Instructions

 

o Should not go beyond 30 slides.

 

o Slide/s should be allocated for references – these slides will not be considered in the slide count (30).

 

o Incorporate journal articles, prescribed text, other books, etc. into the analysis.

 

o Need to use the notes pane to explain the points/ analysis indicated in the slides. The write up in the notes pane should not exceed 200 words per slide. Use the notes pane only when it is necessary.

 

o Important to explore MBA 501 workshop 4,5, and 7 content for this assessment

 

o For Part B, you are not expected to research the different industries mentioned in the

 

case study. The focus should be on researching, analysing, and applying portfolio management and dynamic capability related theories, concepts, and scholarly views.

 

o A sample slide template (structure and key slides) will be shared with the case study.

 

o Study the attached assessment rubric carefully.

 

o Watch the assignment briefing webinar conducted by the Subject Coordinator – refer

 

subject welcome message from the Coordinator for the date and time.

 

Page 3 Kaplan Business School Assessment Outline

 

Important Study Information Academic Integrity Policy KBS values academic integrity. All students must understand the meaning and consequences of cheating, plagiarism and other academic offences under the Academic Integrity and Conduct Policy. What is academic integrity and misconduct? What are the penalties for academic misconduct? What are the late penalties? How can I appeal my grade? Click here for answers to these questions: http://www.kbs.edu.au/current-students/student-policies/. Word Limits for Written Assessments Submissions that exceed the word limit by more than 10% will cease to be marked from the point at which that limit is exceeded. Study Assistance Students may seek study assistance from their local Academic Learning Advisor or refer to the resources on the MyKBS Academic Success Centre page. Click here for this information.

 

http://www.kbs.edu.au/current-students/student-policies/

https://elearning.kbs.edu.au/course/view.php?id=1481

Page 4 Kaplan Business School Assessment Outline

 

Assessment Marking Guide

 

Criteria Fail below 50% Pass 50% – 64% Credit 65%– 74% Distinction 75%-84% High Distinction over 85%

 

PART A Generic strategy programs

 

(7.0)

 

Critical analysis and engagement of generic

 

strategy programs

 

The insufficient justification for

 

stakeholder categorisation. Lack of

 

discussion about generic strategy programs.

 

A basic justification for stakeholder categorisation. The categorisation is in line with the analysis to some

 

extent. A basic indication of the generic strategy

 

programs; insufficient integration with the case

 

study company.

 

Provided enough justification for stakeholder categorisation. The categorisation is in line with the analysis. Engaged literature to some extent to strengthen the

 

arguments. Discussed and integrated the generic strategy

 

programs to the case study company. Integrated journal

 

articles, prescribed text, other books, verified websites, etc. into

 

the analysis to some extent.

 

Provided sound justification for stakeholder categorisation. Good

 

analysis of generic strategy options in the context of the case study

 

company and engaged literature and scholarly views to strengthen the

 

arguments. Integrated journal articles, prescribed text, other books, verified

 

websites, etc. into the analysis.

 

Comprehensive analysis of generic strategy options in the context of the

 

case study company. Very good justification for stakeholder

 

categorisation and supported the arguments with scholarly views.

 

Integrated journal articles, prescribed text, other books, verified websites, etc. into the analysis very

 

well.

 

PART A Strategy Recommendatio ns

 

(5.0)

 

Comprehensive, strategic and in line with the stakeholder model

 

Recommendations are missing or incomplete

 

Recommendations are very general in nature – there is a

 

disconnect between the analysis, categorisation and the recommendations. Either

 

few or long list without sufficient justification.

 

The recommendations are broadly in line with the stakeholder analysis

 

and categorisation. Sufficient justification for the

 

recommendations and integrated the generic strategy options sufficiently. Some research

 

evident.

 

Recommendations are in line with the stakeholder analysis and stakeholder categorisation. The recommendations flow from the generic strategy option

 

analysis. Need to justify further. Engaged literature when justifying the

 

recommendations.

 

Comprehensive recommendations that cover the chosen stakeholders

 

well. The recommendations are entirely in line with the analysis and

 

categorisation. The recommendations are emerging from the generic strategy options and provided a good justification. Engaged literature well to justify.

 

PART A

 

Strategy Implementation

 

(5.0)

 

Analysis of important elements in strategy

 

execution

 

Insufficient discussion

 

about strategy implementation.

 

Some discussion on strategy

 

implementation. Basic engagement of elements

 

discussed during the course under strategy

 

implementation.

 

Engaged different elements that

 

come under strategy implementation sufficiently. Linked

 

to strategy to some extent but overall, the coverage of

 

implementation lacks depth

 

Linked strategy implementation related aspects with the chosen strategy and elements discussed

 

during the course. The implementation issues and

 

recommendations are justified well.

 

A comprehensive coverage of

 

different elements discussed under strategy implementation and

 

provided relevant recommendations on implementation in the context of chosen strategies. Provide literature

 

support to strengthen the arguments.

 

PART B Business Portfolio analysis

 

(10.0)

 

Understanding of

 

concepts and appropriate plotting of companies

 

Weak understanding of portfolio management related concepts and incorrect plotting of

 

companies

 

Basic understanding of Portfolio management concepts. Plotted the

 

companies correctly to some extent but the analysis is

 

incomplete or lacks depth.

 

Demonstrated an adequate understanding of portfolio concepts and sufficient application. Plotted

 

the companies correctly and justified the analysis with some

 

literature integration.

 

Good understanding of portfolio management related concepts.

 

Correctly plotted the companies and provided an extensive analysis by justifying and integrating journal

 

articles, prescribed text, other books, verified websites, etc.

 

Demonstrated a very good understanding of Portfolio

 

management related concepts. Comprehensive analysis with a

 

significant number of scholarly views and literature integrated into the

 

analysis.

 

PART B Business Portfolio recommendation s

 

(7.0)

 

Integration of literature

 

and justification

 

Insufficient justification of recommendations.

 

Basic recommendations and insufficient justification. Some

 

evidence of research.

 

Sufficient indication of recommendations. Provided

 

adequate justification and some literature support.

 

Recommendations are in line with the analysis.

 

Provided sound justification for the recommendations. Integrated journal articles, prescribed text, other books, verified websites, etc. to some extent.

 

Comprehensive recommendations are covering multiple aspects.

 

Provided very good justification. Evidence of extensive research and analysis: journals, prescribed text, other books, verified websites, etc.

 

Page 5 Kaplan Business School Assessment Outline

 

OVERALL Structure

 

(Part A: 3) (Part B: 3)

 

Adherence to KBS

 

referencing guidelines and slide construction skills;

 

amount of text, logical use of images, colour

 

schemes, fonts, use of slide space, notes pane, and professional feel to

 

slides.

 

No structure to the assessment. The Slides

 

are text-heavy, busy, and audience unfriendly

 

(colour schemes, fonts, layout, efficient use of slide space, etc.). Non-

 

adherence to KBS referencing guidelines.

 

Followed KBS referencing guidelines sufficiently. Slides are reasonably professional; somewhat text-heavy, busy

 

but audience-friendly. Utilised the notes pane adequately.

 

Followed KBS referencing conventions sufficiently. Slides are

 

good; sufficient amount of text, used slide space efficiently, colour schemes, fonts, etc. Utilised the

 

notes pane adequately.

 

Good slide construction skills. The right amount of text supported by notes in the notes pane. The slide

 

deck is audience-friendly. Followed KBS referencing conventions well.

 

Audience friendly slide deck with very good slide construction skills. Utilised slide space effectively and

 

integrated images, fonts, colour schemes, etc. in a professional

 

manner. Followed KBS referencing guidelines well and used the notes

 

pane well.

 

Assessment 2 Information

Subject Code:

Subject Name:

Assessment Title:

Presentation – 30 slides

Assessment Type:

Weighting:

Total Marks:

Turnitin

Submission:

Week 9

Due Date:

MBA501

40 %

Dynamic Strategy and Disruptive Innovation

40

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