You’re the social media marketing manager for a beverage company, and the Chief Marketing Officer (CMO) has given you the responsibility of developing a social media campaign for a new product launch. The CMO wants you to find two new beverage marketing initiatives that have been successful recently. You will identify the two other examples to compare and contrast. 

· For each example, list 3-5 highlights of the campaign that should be brought into your social media campaign. 

· Why was the campaign successful? 

· What’s one thing you’d improve for each campaign?

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