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INTEGRATION OF FAITH AND LEARNING: RESPONSIBILITY ASSIGNMENT

INSTRUCTIONS

OVERVIEW

MBA programs around the country are starting to require their students to become more effective

writers. This is in response to industry’s urging for grad schools to improve the writing skills of

graduate students. Writing at the MBA level should be informative, colorful, and nuanced, and

the writing should include simple words vs. complicated (especially if used out of context). This

assignment requires the integration of a directly quoted Bible verse with the selected marketing

management topic. Be sure this applies specifically to marketing management, not management

or business in general.

INSTRUCTIONS

To ourselves and to our Lord and Savior Jesus Christ

The Scripture verse from the Old Testament (Joshua 1:9) says, “Have I not commanded you? Be

strong and courageous. Do not be terrified; do not be discouraged, for the LORD your God will

be with you wherever you go.”

1. In a 500-word (12 point, double-spaced) document that is in current APA format, discuss

this Scripture verse within the context of marketing management. Relate this to a specific

for-profit brand or business organization of your choosing. Use two scholarly sources (ex.

Journal of Marketing) or practitioner sources (ex. Wall Street Journal) in addition to the

course textbook.

Submit the assignment as a Microsoft Word document.

Discuss how Christian faith impacts marketing management decisions in the selected

organization, including how faith was the source of its marketing management decisions, and

how many company founders have demonstrated such faith.

Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.

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