BUS 210 Module Five Assignment Guidelines and Rubric
Overview
Imagine that you have been hired as a consultant to investigate the social responsibility of two companies, TOMS Shoes and Ben & Jerry’s. Your manager finds both of these companies to be inspirational. She would like the SNHU Pet Supply Company to become more socially conscious and has asked you to investigate what Toms and Ben & Jerry’s are doing. You are responsible for researching how their socially responsible practices impact both the companies and their customers. Your manager would like you to make some suggestions about how the SNHU Pet Supply Company can become more socially responsible and make ethical decisions.

Prompt
You will create an opinion brief about the two companies and suggest a social change for your company. Be sure to use evidence from the course (such as the definition of social responsibility found in your readings) to support your response and suggestions.

Specifically, you must address the following rubric criteria:

Socially Responsible Efforts: Describe each company’s efforts to promote ethical and social good.
Benefits: Describe the organizational benefits from adopting socially conscious policies.
Socially Responsible Policy: Suggest one socially responsible policy that the SNHU Pet Supply Company could put into place, and explain how this would benefit the company and its consumers.
What to Submit
Submit your brief as a 1-to-2-page Word document using 12-point Times New Roman, one-inch margins, and double spacing. Sources should be cited according to APA style.

Module Five Assignment Rubric
Criteria Exemplary (100%) Proficient (85%) Needs Improvement (55%) Not Evident (0%) Value
Socially Responsible Efforts Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Describes each company’s socially responsible policies and practices Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding more detail to the response or ensuring that the information is accurate Does not attempt criterion 30
Benefits Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Describes the organizational benefits from adopting socially conscious policies Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding detail to the response or ensuring that the response is accurate Does not attempt criterion 30
Socially Responsible Policy Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Suggests one ethical policy that the SNHU Pet Supply Company could put into place, and explains how this would benefit the company and its consumers Shows progress toward proficiency, but with errors or omissions; areas for improvement may include adding detail to the response or ensuring that the explanation is logical and accurate Does not attempt criterion 30
Articulation of Response Exceeds proficiency in an exceptionally clear, insightful, sophisticated, or creative manner Clearly conveys meaning with correct grammar, sentence structure, and spelling, demonstrating an understanding of audience and purpose Shows progress toward proficiency, but with errors in grammar, sentence structure, and spelling, negatively impacting readability Submission has critical errors in grammar, sentence structure, and spelling, preventing understanding of ideas 5
Citations and Attributions Uses citations for ideas requiring attribution, with few or no minor errors Uses citations for ideas requiring attribution, with consistent minor errors Uses citations for ideas requiring attribution, with major errors Does not use citations for ideas requiring attribution 5
Total: 100%

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