Identify the main activities or functions of FUBU’s business and explain how each activity benefits the company.

2. What are some of the external factors that have an influence on business? How did these external factors specifically influence this particular business?

3. What do you think about FUBU’s decision to leave the U.S. apparel market? If you were consulting to the leaders of FUBU, what advice would you give them regarding their plans to reenter the market?

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