Chapter 11 – Revenue Management
Discussion Question 1:
Revenue management focuses on maximizing revenue by understanding market demand and optimizing price, rate, and inventory.

➤ How can sport, tourism, or hospitality managers apply these concepts ethically while maintaining service quality and fairness for all customers?

Give an example of a situation where this balance might be challenging.

Discussion Question 2:
Brayley & McLean (2019) introduce RevPAR and Yield Management as tools for monitoring financial performance.

➤ How can data from these tools help managers make better operational decisions?

Discuss one potential advantage and one limitation of relying on these metrics in leisure or tourism settings.

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