Find a print advertisement from any source (it may be an online ad provided you can capture it for submission) that you feel effectively uses one (or more) of Cialdini’s six principles of automatic influence. Describe how effective (or ineffective) you feel this ad is, using key ideas about the principles discussed in lecture. Submit a scan of this advertisement along with your written response.

Parameters: Written evaluation should be no longer than 250 words (one typed page). Be sure to cite Cialdini and/or any other peer-reviewed source you use to support your submission.

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