Amazon is known to many as a worldwide provider of goods and services from videos and books to construction and large industrial equipment. Amazon debuted as an online bookstore in 1995 and now controls over 67 percent of the United States’ online book sales. According to the Wall Street Journal, by 2013 Amazon tripled the product worth of Apple. Amazon’s marketing strategy according to CEO Jeff Bezos… “Be Relentless.”

In this video, Jeff Bezos, the founder of Amazon, discusses the Amazon business model and mission and how Amazon built a competitive advantage through “obsessive customer focus.”

In your original post, answer the following:

This week’s introduction references different strategies for developing a strategic advantage. From your observation, which strategy best matches Amazon? Be sure you justify your decision.

The introduction also references seven different strategic actions. Which action or actions best match Amazon’s plan?

Discuss first-mover advantages Amazon enjoyed.

Discuss first-mover disadvantages Amazon had to overcome.

Discuss today’s current market environment. What strategic action(s) is Amazon taking to reinforce competitive advantage?

Please place each question as a header and answer below each. Please cite a resource for each statement used, up to 7 resources. Please answer each question as a matter of fact.

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