Strategic Plan

Develop your team’s strategic plan. At the end of the simulation, you will see how well your team did in implementing the chosen strategy.

In parenthesis, you can find instructions and examples. They are only for illustration. Delete them before submitting your team’s Strategic Plan.

Your team’s strategic plan should include the following elements

Team name: Baldwin

( e.g., Andrews)

Chosen strategy: Differentiator Broad

( e.g., Local Niche Differentiator)

Strategic vision and goal: Vision: Become a brand that withstands the test of time by developing products that are on the cutting edge. Goal: To be the preeminent device provider by developing premium products for the industry across the globe

Strategic objectives: By the end of year five, achieve 60% of market share in the high-tech segment in the USA while providing products that keep up with the high-tech customers’ requirements in the industry across the globe.

Strategic Plan for Departments: R&D: By the end of year five have the most technically advanced product on the market in speed and accuracy. Marketing: Achieve the highest accessibility of product in the industry in the global market. Production: Develop automation in our factories to reduce labor costs and increase production. Finance: Ensure that the company is sufficiently arranged in finances for the following year.

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