1(b) Define your digital channel goals and identify THREE digital channels that can help you achieve them, along with detailed justification of the channel selection process.

20 marks and 800 words

1(c) Create a key persona to help achieve the goals set in Task 1b, using competitive insights, internal company data, and data from third party digital tools to justify the content.

10 marks and 500 words

Task 2 Digital Customer Experience

(a) Evaluate and appraise the existing user experience across the customer journey touchpoints across different channels from acquisition to conversion.

30 marks and 1100 words

(b) Develop a plan to improve the customer journey experience to increase conversions, considering the impact of future technology such as hardware, software or Artificial Intelligence.

30 marks and 1100 words

Choosing a Business:

select a business / sector interested in and have at lease interacted with eg bought something off them or use them regularly.  

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