In Week 3, you will create an Advertising Brief and you will do a peer review of your classmate’s Advertising Brief.

Using what you have learned and the sample guide for gathering information, you will create an Advertising Brief for National University. You will need to provide the insight as you are a student already at National University. Ask yourself, is the creative brief consistent with the goals of the organization? Do you demonstrate a clear understanding of advertising concepts? The PPT here gives you six examples of other Creative Briefs as well as a template for you to begin your assignment.

You can also review the linkedin.com section on Writing Your Brief from Course Resources.

Writing your Brief
Create a Brief Assignment.pptx  Create a Brief Assignment.pptx – Alternative Formats – PowerPoint File (466.1 KB)

A guide for creating your National University Advertising Brief may help stimulate the ideas. For this assignment, you will not focus so much on the budget, but more on the media and messaging, but all elements are here, should you choose to save this.

AssignmentBriefFormat.docx  AssignmentBriefFormat.docx – Alternative Formats – Word Document (19.3 KB)

>>TIPS FOR THIS ASSIGNMENT:

These are discussion board posts, so don’t worry about not having anyone’s email address in the class, all you need to do is post your creative brief.

Part Two of this assignment (review another student’s creative brief) is outlined below. Select a student whose creative brief has not been reviewed yet. It is recommended to respond on the first post that you will be reviewing the student’s brief so another student doesn’t start reviewing it at the same time you are. This way you won’t go to post it, find another one there, and have to start over.

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