Prior to beginning work on this discussion, read Chapter 17: Leadership, Organization, and Corporate Social Responsibility in your text. This response will be added as a section to your final paper.

Consumers throughout the world expect that companies conduct business in an ethical and socially responsible way. Socially conscious companies should include human rights, labor, and environmental issues in their agenda.

In your initial post,

Identify at least three ways global companies can demonstrate their commitment to corporate social responsibility (CSR).

Provide an example when a specific company, such as your mentor company, demonstrated commitment to CSR.

Your initial discussion post should be 250 words. Cite your textbook and any other sources (such as visuals) used to support your ideas. You may refer to University of Arizona Global Campus Writing Center’s APA StyleLinks to an external site. resource for assistance.

Peer Response

Emily Tran

Ways Global Companies Can Demonstrate Commitment to CSR

Global companies can demonstrate commitment to Corporate Social Responsibility (CSR) through several key initiatives. Firstly, sustainable sourcing practices play a crucial role, as companies can ensure ethical and responsible sourcing of raw materials. This involves partnering with organizations like Fair Trade to guarantee fair wages for farmers and promote environmentally friendly farming methods, thereby minimizing negative environmental and social impacts. Secondly, companies can engage in environmental sustainability initiatives by reducing their carbon footprint, conserving water resources, and promoting renewable energy adoption. Initiatives such as implementing recycling programs, reducing packaging waste, and investing in energy-efficient technologies showcase a commitment to environmental stewardship. Lastly, companies can contribute to CSR through community engagement and philanthropy efforts. This includes supporting local communities through educational programs, healthcare initiatives, and disaster relief efforts. Encouraging employee volunteerism and establishing matching donation programs further strengthens their impact on societal well-being. These actions not only enhance corporate reputation but also foster sustainable development and positive societal outcomes globally.

Example of Amazon’s Commitment to CSR

Amazon has demonstrated CSR through its environmental sustainability, ethical sourcing, and community engagement. Amazon has committed to “to reach net-zero carbon emissions across our operations by 2040 by investing in carbon-free energy, scaling solutions, and collaborating with partners to broaden our impact”(Amazon). Amazon’s public commitment demonstrates its commitment to environmental sustainability. Ethical sourcing is also important in Amazon in which supplier codes of conduct are used to ensure suppliers adhere to fair labor practices and environmental standards through the use of audits and partnerships. Community engagement has also been encouraged through programs like Amazon Smile in which a portion of the purchases goes to charity of the customer’s choice.

References:

Amazon. (n.d.). Climate solutions. Retrieved July 19, 2024, from https://sustainability.aboutamazon.com/climate-solutions

Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.). Pearson.

Peer Response 2

Mandy Knappenberger

Hello Class,

Corporate Social Responsibility – Identify Three Ways Global Companies Can Demonstrate Commitment to CSR

Corporate social responsibility is the expectation of consumers today. Companies seeking to build a global brand must actively seek ways to engage the community and contribute to society positively. Companies with strong CSR programs build customer loyalty, are attractive to investors, and retain more employees (Reckmann, 2023). There are many ways a company can promote CSR. Three examples of CSR are listed below.

Environmental Stewardship – Environmental stewardship entails adjusting business practices in ways that lessen the impact on the environment. Efforts such as reducing packaging, recycling, and the company’s carbon footprint fall under environmental stewardship (Reckmann, 2023).

Ethical Sourcing – Ethical sourcing is obtaining raw materials and supplies sustainably and responsibly. Fairtrade coffee at Starbucks is an example of ethical sourcing. NGOs like Fairtrade International certify coffee sourced by Starbucks with their label, indicating that the farmers were paid a fair price for their crops (Green & Keegan, 2020, page 129).

Philanthropy and Volunteer Efforts- Philanthropy is another way to promote CSR. There are many ways that companies can add philanthropy to their CSR policies. Companies can donate directly and encourage employees to donate to charitable organizations while offering matching donations. Corporations can sponsor events or campaigns to raise money for charitable organizations. Scholarships and grants funded by the company are another philanthropic practice.

Airbnb and Commitment to Corporate Social Responsibility

Airbnb is committed to corporate social responsibility and has been actively helping those in need since 2012. In 2020, Airbnb launched Airbnb.org, a 501(c)(3) non-profit organization created to help people share housing and resources with those affected by disasters and other crises. Airbnb.org partners with other non-profits that provide temporary housing, resources, and support in times of crisis, and it invests in organizations that promote equity in communities. An example of Airbnb.org’s work is its response to the 2023 earthquakes in Türkiye and Syria. Airbnb.org connected over 1600 survivors, relief workers, first responders, and Syrian refugees with free temporary housing (Airbnb.org, n.d.).

Mandy Knappenberger

Reference:

Airbnb.org. (n.d.). How we got started. Airbnb.org. https://www.airbnb.org/about/workLinks to an external site.

Green, M. C., & Keegan, W. J. (2020). Global marketing (10th ed.) . Pearson.

Reckmann, N. (2023, September 5). What is Corporate Social Responsibility? Business News Daily. https://www.businessnewsdaily.com/4679-corporate-social-responsibility.htmlLinks to an external site.

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