Marketers have many means of communicating with the public. With the rise of digital and mobile strategies, consumers can receive marketing solicitation around the clock.

Research

Research communication strategies carefully, considering the pros and cons of each method. Consider how value is communicated in marketing.

Discussion

· Considering the industry you work in or aspire to work in, what type of communication strategies are predominant?

· Considering the many available mediums, is TV advertising still the most powerful, or has it faded in importance?

· For your final marketing plan- which mediums will you focus on and why?

My proposed Nike marketing campaign target market would be urban consumers in the Gen Z and Millennial age group between the ages of 18 and 35 years who base their purchasing decisions on sustainability, inclusivity, and authenticity.

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