Global Marketing

Consider the advantages and challenges presented by today’s global marketing environment. Then respond to the prompts below:

· Does your company (or the company you used for your assignments) have a global or international presence?

· Depending on your answer to the first question, answer the applicable question below:

· If your company is  global: What are some of the pros and cons for your company of doing business across countries and cultures?

· If your company is  not global: Do you think that your company should go global? Why or why not? 

· Why is it important for business leaders – the CMO, CEO and Executive Team – to understand digital and global marketing dynamics? What is the role of leaders in helping their organizations to navigate the challenges of a global marketplace?

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