Introduction Introduce the topic for this paper. Discuss the how, what, why, where, who as you determine the feasibility of investing in a new product line in a foreign country, or keeping operations in the U.S. You may wish to choose a specific product as an example in the analysis. Factors A. Qualitative In this…

Review the Marketing Spotlight: The Ritz-Carlton case study in Chapter 9 of your textbook. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market). Make certain to select a hotel that has not already been mentioned.…

Think back to the five SMART goals you created earlier in the term. Write a reflection paper following APA format and consisting of 750-1000 words in length. Then, create a 5–7-minute reflection video using the word document which evaluates each SMART goal that you created. Use Teams, Zoom, or Canvas Studio’s Screen Capture feature to…

Objective: The objective of this assignment is to analyze the cost management practices and budgeting processes of a publicly traded company. This focused analysis will help you understand how organizations plan, control, and evaluate their financial resources. Instructions: 1. Company Selection: Each student will select a publicly traded company from the following list (known for…

When performing an evaluation to determine the performance or health of a company, it is important to identify and evaluate any current or potential risks the company might face. In this assignment, you will perform a risk assessment for TransGlobal Airlines to better understand its business environment. Prompt Perform a risk assessment for TransGlobal Airlines…

Consider a business where you have worked or volunteered. Describe how the business was ethical and/or socially responsible (see Chapter 4) or take the opposite approach and tell us why they weren’t ethical or socially responsible. Consider examples and tell your fellow students about them. Explain whether, and how, the described behavior benefited the business.…

Over the past twenty years technology has moved us into a place where information flows fast and freely. The internet in where we get our information and email is the new method in which we receive private and personal information that once was delivered by the postal services. With this being the case, privacy laws…

Read the methodology of Interbrand.com for brand valuations. How might you improve their methods and the sorts of measures they use to assess brand equity? Consider the trends described in the chapter (e.g., aging, heightening environmental concern, or China). How will each affect the business you are in (or were in before coming to b-school)?…

Research and describe how U.S. companies have employed the doctrine of employment-at-will during the global economic recession. Evaluate how this response compared to non-U.S. companies’ treatment of labor during the recession and how different responses to labor have impacted the U.S. and global economy. Finally, address in your written response how flexible labor policies affect…

Select a corporation, labor union or other group that actively advertised for or against a federal candidate in the last election cycle. Prepare a written response that addresses the following questions: (1) Who did the group support? (2) Why did the group support this candidate? (3) What type of advertising did the group use? (4)…