Category: business


  • Create a 2-3 page project summary that describes your chosen organization, a business problem or opportunity, the kind of data you will need, and how your topic allows you to demonstrate the MBA program outcomes.   Expand All Introduction This course revolves around the creation of a single, significant capstone project. In other words, a…

  • BUS 400 Module Two Assignment Guidelines and Rubric Overview Leaders need input, especially from stakeholders, to move ideas along. Having a unique, insightful product or service is just one step. Project outlines that include careful consideration of a company’s mission, opportunities, and risks can help ideas gain momentum and snowball in significance. Scenario Now that…

  • Overview The elevator pitch was a success! Senior management believes they made the right choice in giving you the title of CIO and putting you in charge of seizing new opportunities in the marketplace. Scenario While the pitch conveyed your good idea, it was just that: an idea. You now have to test the feasibility…

  • BUS 400 Module One Blog Guidelines and Rubric Overview Raising money to invest in innovation is hard. Companies both large and small work to strike a balance between executing an existing business model and thinking ahead to advance their business. As individuals think critically about how their business should move forward, they should first get…

  • Before management will approve exploring the idea for new opportunities and funding, they have key performance indicators (KPIs) you will need to address. Your goal for this assignment is to provide an outline that strongly, yet carefully, presents an argument to move your concept forward. Prompt Using MarketLine, Yahoo Finance, and the company’s investor relations…

  • [Note: To complete this template, replace the bracketed text with your own content. Remove this note before you submit your outline.] Project Outline: [Name of Your Product/Service] for [Name of the Company] [Your Name] Southern New Hampshire University   About [Product or Service Name] [Include in this section a brief overview of your new business…

  • Prompt Create an elevator pitch for your new product Wellness Boosters by Coca Cola using your project outline as a guide (See attached file). In your pitch, be sure to include the following:  Introduction: Introduce your product or service.  How it fits: Describe how the product or service fits into the overall strategic…

  • For your thread, please choose any 2 questions you would like to answer from the “Things to Think About” section found in the assigned Cowan reading for this Module: Week. Include your responses to the 2 questions in one thread. How do you understand the differences between people in poverty, the average wage earner, and…

  • OVERVIEW Throughout the course, you will read articles from the Wall Street Journal that cover 5 of 12 possible topics. A separate article must be used for each different topic chosen. INSTRUCTIONS During this course, you will choose 5 different articles from the Wall Street Journal. For directions on how to find the Wall Street…