Analyze the differences between organization-centric and audience-centric nonprofit organizations. Discuss some of the reasons that organizations evolve into audience-centric organizations. Provide examples of organizations that have experienced this change in perspective and how their marketing practices exemplify an audience-centric approach. Submission, APA, 2 pages max
Briefly describe your experiences, if any, with nonprofit organizations and your reason(s) for taking this class. Next, visit CharityNavigator.org and select "Top Ten Lists" from the website menu at the top of the page. Select one positive and one negative list, choose a nonprofit from each list, and discuss the management and marketing differences between…
Read Chapter 9, 10, 11 and 12. Answer the below questions separately, use textbook citations. 1. When persuaders are faced with the decision of using a large number of weak arguments or a small number of strong arguments, what should they do? Why? 2. Compare and contrast inoculation and forewarning as approaches to persuasion. How…
For this week’s assignment, you have the task of writing both good news and bad news. When writing good news, remember to use the direct approach; however, when writing the bad news, use indirect approach. A single upload is fine, as long as each memo starts on a new page. You are welcomed to use…
Product positioning assignment: In this assignment, you will develop a personality branding strategy for a celebrity of your choice (real or imagined, dead or alive) to promote a product or service. Present your personality branding strategy with all components above in a three to four-page written response supported by at least five credible sources with…
Describe and explain lessons derived from your case study analysis that may be applied and practiced in a future similar situation in which you may mentor, disciple, and coach others in their leadership development.
This assignment is separate from your course project. An important task that leaders perform is setting the tone of an organization. Tone, climate, and culture are several ways that organizational experts talk about the organizational atmosphere, values, beliefs, and norms that can contribute to or hinder productivity in organizations. Various “tones” can be a part…
Customer feedback is an essential source of information for marketers, as it can help them understand their customers' needs, preferences, and satisfaction. It can also help them identify the strengths and weaknesses of their products or services and improve their marketing strategies and tactics. However, analyzing and responding to customer feedback can be challenging, as…
For this fifth paper, please provide at least a 500-word Analysis of the fifth marketing step - Sustainability. Based on your other four papers, determine how sustainability works for your product and how that aspect can be marketed to customers. Sustainability also means that the marketing itself lasts longer than a 1-time campaign. Provide examples of…
Identify a change that you implemented or was implemented at an organization with which you are familiar. Based on the article you read in the discussion preparation, discuss if the organization survived or thrived during the change and what impact it had on the organization's corporate culture. If the organization is surviving, what course of…