Module Six Assignment Guidelines and Rubric

Assignment Guidelines: Stakeholder Summary Report

 

Overview

Business reports often communicate an analysis of a scenario or aspect of a business in relation to a

strategic goal or need. These types of reports can include the status of the organization, stakeholder

summaries, market trends, and financial statements. The main goal of business reports is to help leaders

in developing strategies and making decisions or recommendations for the improvement of business.

Additionally, business reports may also provide analysis of potential worst-case scenarios, solutions to

issues currently faced by an organization, and a review of best practices and analogous situations faced

by similar organizations.

Prompt

For this assignment, you will take on the role of a business manager who is in the planning phase of

building a stakeholder summary report. You need an example from an organization in the same industry

to get ideas and structure your report in the best way possible. You have identified the following report

as a potential model:

 Estée Lauder 2020 Year in Review, Performance Highlight section (Link below)

 https://www.elcompanies.com/en/investors/year-in-review-

2020#:~:text=In%20fiscal%202020%2C%20the%20Est%C3%A9e,contributions%20from%20its%20he

ro%20franchises.&text=Clinique's%20Moisture%20Surge%20saw%20strong,the%20dynamism%

20of%20big%20brands

Review the report and think about what story it tells you based on the numbers and visualizations

provided. Address the following questions in your post. Make sure to use evidence to support your

responses.

Content

 How does the report use data?

 How does it use specific contexts, terms, and figures?

Presentation

 How does the overall look of the presentation appeal to readers?

 How does the report meet or not meet its objective?

 

Guidelines for Submission

Complete the Stakeholder Summary Report in your Soomo webtext, download your completed work,

and submit it in Brightspace for instructor feedback. You should write using a professional voice, and any

sources should be cited according to APA style. Your assignment must be between 400 and 800 words in

length.

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