Topic: How can KM stem organizational

memory loss?

Harry Hartfield was looking over some

recent travel brochures while consulting

his recent Google search. Retirement is

only 5 days away and he could not wait

to see the Fiji Islands. He and his wife

thought they would start with a restful

break before they started their travels in

earnest. Harry is the head aero engineer

at Global Delivery Direct and has been in

charge of purchasing the planes and

maintenance for the last 15 years after

being an employee with GDD 25 years

before. Harry had worked up in the

company to his current position and has

seen a lot of initiatives come and go

when it came to eco-friendly flying

machines. In the last four weeks, Harry

has been breaking in his replacement,

Imogine Farthing, who is coming from

their London branch. Harry likes Imogine

and thinks that she will do well.

However, she is keen to purchase the

new Boeing 777 cargo plane. She thinks

it will go a long way to improving their

fuel consumption and air emissions in

the long-run between Chicago and

Singapore. The cost of the new plane is

3 times more than the Lockheed which

Harry thinks will save fuel costs over the

old cargo plane they are using now but

will not have the same air pollutant

emission reduction. While Harry thinks

air pollution an important concern for

GDD, he also knows that in the past

these controls often make the cost of

the plan high and the fuel consumption

lower than the company predicts.

Imogine does not agree. Harry knows it

will be her call but wishes he could

access old reports he made when he was

making a similar decision earlier in his

career. With that information as a base

with updated figures, he may be able to

persuade Imogine to change her mind.

During his retirement party, Harry

decides to tell Rockfish about this point

in the hopes that he may know how to

locate the reports. Harry thought it was

worth the try. Rockfish said he would

look into it but wasn’t sure what he

could do.

 

Oddly after his encounter with Harry at

the party, Rockfish began a short

conversation with one of his sales

managers, Amid Jordan. Jordan had been

with the company for only three years

and Rockfish was shocked to hear that

he was leaving. Amid said that he sorry

to have to go but he was offered a job in

Orlando with UPS, one of GDD’s biggest

competitors. In fact, UPS had been

poaching many of his managers lately

and he was concerned about proprietary

information and good talent leaving the

company. How could he stop people

from leaving the company and taking

their knowledge with them and he

wondered about the reasons for their

departures.

Harry’s retirement party was beginning

to be depressing Rockfish thought not

festive. The feeling was brought home

when Harry began a conversation with a

visiting shipping department head from

their Asian branch. It turned out that she

was here to try to rectify a major glitch

in the process used to get letter

packages to Malaysia. They found out

that the problem was in the driver pick

up times here in the states. The Asian

branch has been asking that the time

difference be adjusted for by three hours

rather than the 1 hour as it currently was

set. It needed to be fixed because he had

a lot of unhappy customers with claims

of late packages to deal with on his

arrival home.

 

Rockfish began to think about the fact

that all these stories were dealing with

knowledge and its usefulness to the

company. This point is one he has been

hearing a lot about recently from Jane

and now he is concerned about the

issues brought to light from his

discussions with Harry and Amid.

Rockfish approaches Jane and says,

“Okay I think you are right about your

idea of setting knowledge management

processes in place, but you will have to

explain it to the Board of Directors. They

need to see how it creates strategic

value for the company before they will

buy into the plan.”

 

Directions:

 

1. BY SATURDAY, complete the

following:

Create a transcript for PPT

presentation, using the

template below, discussing

the major points for this

week:

Identify and discuss all

the KM issues related

to memory loss

suggested in the case

study.

Explain

why organizational me

mory loss will cost GDD

money now and in the

future.

Suggest at least four

reasons that retaining

and capturing tacit

knowledge will help

prevent memory loss.

Explain how technology

can help collect and

store information that

would reduce memory

loss.

Use persuasive language to

make your points.

Demonstrate creativity in the

development of the PPT

itself, including using

techniques to capture the

viewer’s interest and to

create a smooth transition of

the material.

You must use course material

to support your responses

and APA in-text citations

with a reference list.

 

2. THROUGHOUT THE WEEK,

complete the following:

Respond to your

classmates three or more

days throughout the week.

Remember you are trying to

develop the best answers to

the questions as possible.

Your classmates are doing the

same so read the posts

carefully looking for the best

ideas being presented. The

goal is that by the end of the

week the class will come to

some consensus as to the

best answers giving you the

chance to submit the best

ideas in the final post.

You must use course

materials to support your

responses. Ensure you

include in your comments

where in our readings you

they can find the supporting

materials so they can improve

their final posting.

Participation must be

reflected in the final post so

grades will be affected by the

content portion of the post if

participation is not shown.

Therefore, it is important to

get in the class often and

with the idea of improving

your initial post with the

discussion so that the final

grade will be the best you

can deliver.

 

3. BY TUESDAY, complete the

following:

Attach your final post in the

classroom by Tuesday at

11:59 PM ET

The final post must reflect

the brainstorming activities

and should be different than

the Saturday initial post.

The final post must include a

variety of sources from the

class material as well as the

use of scenario or case study

facts where appropriate.

 

PPT Transcript Template Example

1. Create the PPT bullet points you

would need to cover your answers

in the slides.

2. Explain the ideas that support your

bullets. Be thorough and give

details to defend your ideas.

Ensure your discussion focuses on

GDD and is not generic to any

organization.

Example:

Bullet: Knowledge Managers would

collect information from all

departments in GDD and share it

with others for better strategic

decision making.

Explanation: Look at the example

given in the case study and support it

with material from our readings and

prior discussions to show the value

to GDD.

How to Do Well in Discussions

Make your initial post responding to the

above questions by Saturday, 11:59 p.m.

EST.

Comment on at least four of your

classmates’ posts by Monday, 11:59 p.m.

EST.

Post your final posting by Tuesday, 11:59

p.m. EST.

Posting late may lose you points.

Respond to the specific questions posed

in the discussion.

Be sure to base your initial post and

responses on course materials, and use

7th ed. APA citations in every post.

Post your responses over three days

and respond to four or more students to

receive full credit for frequency of

participation.

Write clearly and proofread; errors can

lose you points.

Quality of posts, citations, frequency, and

timeliness of posts all factor into your

discussion grade.

When you join the discussion, click on

the Participation Rubric for details

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