Week 3 Brainstorming

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Topic: How does the group create new

knowledge and share it to improve its

effectiveness?

 

Fredrick Helmut is an ambitious design

engineer working in the London Division

of Global Delivery Direct. Fredrick has a

Ph.D. in Aerospace Engineering from

Emory University. He recently moved

back from the London branch to work in

the US division headquarters. He made

the move to promote his career. It was

known that the current team leader in

Chicago would be retiring at the end of

the year and the company was looking

for a successor. Frederick wanted his job.

The Chicago team was working on a

different design approach to developing

a Plane that would maximize the use of

cargo space holding only smaller

packages.

During his time in London Frederick

discovered a potential design for larger

cargo, which could result in double the

number of packages held in the cargo

hold. This potential idea is one that

Fredrick has contained in his notes and

would like to pursue but wonders if this

is something that could be used to

benefit his career. He would like to

pursue the idea individually but is not

sure that this would be encouraged in

his new job. Upon return to the US

Frederick discovered that this design

would, in fact, secure a great promotion.

Joanna Bockman, the current team

leader, reviewed Frederick’s notes upon

his arrival to the team to understand the

level and type of work Frederick was

doing in London. When she came upon

the discovery note she questioned

Frederick further he hedged on his

answers because he was not sure he

wanted to discuss his findings quite yet.

Joanna assured him that the company

would never take the credit from him if

the design was useful, but Frederick was

not so sure. His colleagues suggest that

a new design is not always welcome. In

fact, his colleagues in London agree.

Joanna was sure the information would

be useful but decides to wait for

Frederick to change his mind about

reporting the design.

Joanna received an email several weeks

later from Rockfish saying that they lost

a contract with a new company because

they could not price competitively for

the number of large packages in the

cargo hold. Could she and the others

come up with a design? Joann was more

than unhappy with the news and

wondered if Frederick was placing

obstacles in the company’s success

deliberately to get ahead or could the

rumors be true that people were not

willing to share their new ideas because

they thought the company was not

willing to learn or work with them.

Joanna had to get to the bottom of this

so she sought out Frederick and asked

him to reconsider. He said he would

think about it and get back to her

shortly. Joanna thought she would

follow it up in writing so he could see

how important it was to reconsider his

earlier decision. Sharing information was

critical to company success.

Directions:

 

1. BY SATURDAY, complete the

following:

As if you were Joanna draft

an email to Frederick

explaining the following:

A summary of the

situation.

Why sharing

information is

important to a

company.

A discussion of the

relationship between

knowledge

management and

competitive advantage.

The benefits to

Frederick in sharing the

information

Include a

recommendation to

Joanna for a possible

incentive or motivation

to encourage Fredrick

to share.

Frederick listened to his

colleagues from London

and Chicago; what is

the influence of

communities of practice

on knowledge sharing

within a company and

what should Joanna say

to Frederick about both

CoPs and his role within

a CoP?

You must use course

material to support

your responses and

APA in-text citations

with a reference list.

 

2. THROUGHOUT THE WEEK,

complete the following:

Respond to your

classmates three or more

days throughout the week.

Remember you are trying to

develop the best answers to

the questions as possible.

Your classmates are doing the

same so read the posts

carefully looking for the best

ideas being presented. The

goal is that by the end of the

week the class will come to

some consensus as to the

best answers giving you the

chance to submit the best

ideas in the final post.

You must use course

materials to support your

responses. Ensure you

include in your comments

where in our readings you

they can find the supporting

materials so they can improve

their final posting.

Participation must be

reflected in the final post so

grades will be affected by the

content portion of the post if

participation is not shown.

Therefore, it is important to

get in the class often and

with the idea of improving

your initial post with the

discussion so that the final

grade will be the best you

can deliver.

 

3. BY TUESDAY, complete the

following:

Attach your final post in the

classroom by 11:59 PM ET

The final post must reflect

the brainstorming activities

and should be different than

the Saturday initial post.

The final post must include a

variety of sources from the

class material as well as the

use of scenario or case study

facts where appropriate.

 

How to Do Well in Discussions

Make your initial post responding to the

above questions by Saturday, 11:59 p.m.

EST.

Comment on at least four of your

classmates’ posts by Monday, 11:59 p.m.

EST.

Post your final posting by Tuesday, 11:59

p.m. EST.

Posting late may lose you points.

Respond to the specific questions posed

in the discussion.

Be sure to base your initial post and

responses on course materials, and use

7th ed. APA citations in every post.

Post your responses over three days

and respond to four or more students to

receive full credit for frequency of

participation.

Write clearly and proofread; errors can

lose you points.

Quality of posts, citations, frequency, and

timeliness of posts all factor into your

discussion grade.

When you join the discussion, click on

the Participation Rubric for details

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