Who is your competition and

how will you differentiate

your business to gain a

competitive edge?

 

Directions:

 

1. By SATURDAY, complete the

following:

Post to the class

discussion forum your first

impression answers to the

Competition Analysis

elements. For instance, the

analysis requires you to

describe five businesses

with which your product

would compete. This may

require research to

provide enough

information. Complete all

the elements for

the Competition

Analysis in the same way.

Create a SWOT Analysis

using the PowerPoint

template in the class

content.

You must use course

material to support your

responses and APA in-text

citations with a reference

list.

 

2. THROUGHOUT THE WEEK,

complete the following:

Respond to four (4)

classmates three (3) or

more days throughout the

week and no later than

Monday at 11:59 p.m. ET.

Remember you are trying

to develop the best

answers to the questions

as possible. Your

classmates are doing the

same so read the posts

carefully looking for the

best ideas being

presented. The goal is

that by the end of the

week the class will come

to some consensus as to

the best answers giving

you the chance to submit

the best ideas in the final

post.

You must use course

material to support your

responses but you do not

need to use APA in the

brainstorming discussion

with exception of

Saturday’s initial first

impression post.

 

3. By TUESDAY, complete the

following:

Attach your final post in

the classroom by 11:59

PM ET

Be sure to create your

SWOT analysis using the

class content template

PowerPoint. This is found

in the module below the

content area this week.

The value-added

proposition template is in

the content reading.

The final post must reflect

the brainstorming

activities and should be

different than the

Saturday initial post.

The final post must

include a variety of

sources from the class

material as well as the use

of scenario or case study

facts where appropriate.

It must USE APA in-text

citations and a reference

list.

 

Additional Requirements and How to

Prepare the Weekly Attachment

Submission

 

Follow the instructions carefully

if the assignment asks for a

memo, email, plan, report, etc.

be sure to follow the format

templates provided.

Submissions should be in proper

business writing forms.

APA formatting with in-text

citations and a reference list is

required.

Read the grading rubric for

the assignment

Check the instructions to

make sure all elements of

the assignment have been

covered.

Third-person writing is required.

Third-person means that there

are no words such as “I, me, my,

we, or us” (first-person writing),

nor is there use of “you or your”

(second-person writing).

Contractions are not used in

business writing, so the

expectation is that students do

not use contractions in

assignments.

Paraphrase and do not use

direct quotation marks. This

means you do not use more

than four consecutive words

from a source document, put a

passage from a source

document into your own words,

and attribute the passage to the

source document. Provide the

page or paragraph number. Note

that a reference within a

reference list cannot exist

without an associated in-text

citation and vice versa.

Do not use books as source

material.

Students are expected to use a

variety as well as multiple

course readings and research to

support ideas, reasoning, and

conclusions.

Submit the final project into the

appropriate assignment

submission folder. Once

submitted, the project is eligible

for grading and students will not

be permitted to make changes

or make another submission.

 

NOTE: All submitted work is to be

your original work. You may not use

any work from another student, the

Internet or an online clearinghouse.

You are expected to understand the

Academic Dishonesty and Plagiarism

Policy and know that it is your

responsibility to learn about

instructor and general academic

expectations with regard to proper

citation of sources as specified in the

APA Publication Manual, 7th Ed. Keep

in mind that you should not edit your

initial posting after you have posted

it.

 

How to Do Well in Discussions

Make your initial post responding to

the above questions by Saturday,

11:59 p.m. EST.

Comment on at least four of your

classmates’ posts by Monday, 11:59

p.m. EST.

Post your final posting by Tuesday,

11:59 p.m. EST.

Posting late may lose you points.

Respond to the specific questions

posed in the discussion.

Be sure to base your initial post and

responses on course materials, and

use 7th ed. APA citations in every

post.

Post your responses over three days

and respond to four or more

students to receive full credit for

frequency of participation.

Write clearly and proofread; errors

can lose you points.

Quality of posts, citations, frequency,

and timeliness of posts all factor into

your discussion grade.

When you join the discussion, click on

the Participation Rubric for details.

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