Order Instructions
Guidelines for this final individual essay (1000 words):
Pick a company of your choice (it can be your current of former firm or any other firm).
Analyze one or several of its strategic moves. You are expected to use concepts and frameworks discussed during the course.
The essay should :
be more than a check list of topics treated in isolation;
enable you to demonstrate your analytical skills and your understanding of the concepts addressed during the course;
use a critical approach (ie, give your opinion about the rationale of the strategic move).
be 1000 words (+ – 10%), please indicate the number of words in your document.
If the chosen company is less well known (ie, non listed company, SME), you may add a short paragraph to describe its business model(s) and its history (in addition to the 1000 words).
Attachment include:
1- The evaluation criteria
2- the slides of the topics to cover in the essay

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