Choose two well-known companies and analyze their mission, values, and vision.

Compare and contrast these two companies mission, values, and vision statements and include:

• Which company has a more inspiring vision statement? Why?

• Which company better describes the reason for its existence? How?

• Which company’s values most resonate with you? Why?

• Which company has done a better overall job of preparing the mission, values, and vision statements in order to design an effective balanced scorecard? Explain

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