SWOT is an acronym for strengths, weaknesses, opportunities, and threats. Strengths and Weaknesses are internal factors and are somewhat controllable. Opportunities for the business and Threats to the business are factors that are external to the firm and largely uncontrollable, and that the brand reacts to.

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150 words minimum, post below.

Grading Rubric

Answer the questions — 25%

Using facts to answer the questions — 25%

Using logic answer the questions — 25%

Grammar, usage, and mechanics — 25%

Total 100

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