A rich picture represents an illustration of ill-defined problems by drawing detailed representations of them. A rich picture is a model that represents the organization’s components and relationships to discover appropriate solutions. A drawing can evoke and record insights and impressions of a situation and is usually conducted before you know clearly which parts of the situation should be regarded as part of the problem. The representation should showcase cause-and-effect scenarios, relationships, connections, and influences. A rich picture is an attempt to capture everything that might be relevant to a complicated situation. The figure below represents a telephone helpline situation that depicts several complicated cases.

What are the organization’s sources of competitive advantage? Has the organization approached strategic management (i.e., market participation, market entry modes, location and configuration of specific functional/value chain activities, etc.) in a way that leverages its competitive advantage and/or potential for success? Does the organization follow a strategy appropriate for the matrix of environmental forces? Is the organization structured appropriately? Is the organization’s leadership effective?

Use these questions to develop a rich picture and discuss why each item is important.

Value Chain Analysis

Resource and Core Competency Evaluation

This rich picture and analysis should be at least three to four (3-4) pages long and should use at least four (4) references. You will need to upload the illustration that you drew or created as well. A grading rubric is included below.

Report includes a value chain analysis.

The report evaluates resources and core competencies.

Report includes an illustration of the rich picture.

Report analyzes opportunities and threats.

Report demonstrates proper written communication: grammar, spelling, word usage, syntax, composition.

Report is 4-5 ages; follows APA style with cover and references page; uses at least 4 credible resources.

The company to be researched is Amazon.

This project is two parts in one document: a rich picture and a written analysis. The picture would be best drawn in Word, if possible. The picture should be based on the design in the video. The attached file is more of an example of what it can look like, but the video link has the form I would like. The list of issues in the drawing can then be listed in text and analyzed below. It could also use a SWOT analysis of the supply chain, not necessarily in the box form, but some of the info used in this analysis. You can use Google images to select a ready made SWOT of Amazon.

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