Throughout this class, you have worked on a complete marketing plan from start to finish tackling each step of the process. This week we will reflect on the process.

Research

Research marketing plans and controls for success. Review information on your final paper topic and the industry it is in.

Discuss

What were the challenges and triumphs you encountered while writing your marketing plan?
What would the most significant challenges be to put this plan in place?
What controls did you put into place to ensure the success of your marketing plan?
Discuss each question and support your ideas with validating scholarly research. Reflect on at least two of your peers, considering their ideas and research on this topic, and review the discussion rubric.

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