You are the leader of a marketing team leading a new innovative product launch. In this role, Your company has requested to interview you to explain the importance of innovation and how it leads to organizational success, even when current strategies have been productive. Develop a podcast about innovation and how it benefits organizations.  

Instructions

In your podcast, you will: 

· Define innovation;  

· Compare innovation and creativity; and 

· Explain how innovation leads to organizational growth and success   

Length: Create a podcast of 8 – 10 minutes duration. Also, provide the script (2-3 pages) in APA format. 

References: Include a minimum of 3 scholarly references. 

The completed assignment should address all of the assignment requirements, exhibit evidence of concept knowledge, and demonstrate thoughtful consideration of the content presented in the course. The writing should integrate scholarly resources, reflect academic expectations and current APA standards, and adhere to the National University’s Academic Integrity Policy. 

Additional Resources

Kaltura User Guide: 

https://knowledge.kaltura.com/help/kaltura-capture-overview

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