Consumer Decisions 

Identify a brand that you purchase repeatedly. It may be any type of product or service. Discuss your experience with the brand and your decision-making process, using the prompts below:

· What is the brand that you purchase repeatedly?

· How often do you buy the product or use the service?

· How did you first become aware of this brand and why did it appeal to you?

· Where do you see this brand advertised or discussed?

. Online? Through which channels?

. Offline? At what locations?

· How does this brand satisfy your needs and align with your values?

· Have you recommended this brand to any friends or family members?

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