Take our learnings and reread our old presentations to apply marketing insights and definitions to your findings.

Considerations:

· $1m to spend

· What type of alcoholic beverage will you launch? Whiskey, wine, RTD or something else? Why?

· What city, state will you launch? Why?

· What is the name of your brand? (Logo not required but maybe you do come up with one?)

· Where do you spend $1m (ABL, BTL, TTL or a sales person or sampling, be creative)

· What’s your price point?

· Use pics as examples.

· Who are your competitors?

· Brand position in category?

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