Overall Situation / Introduction The opening section provides the situation overview/background and introduces the PR campaign’s purpose.

Overall Goals. What is the overall goal(s) of the public relations plan?

Objectives for Target Audience. Provide “SMART” objectives – Specific, Measurable, Attainable, Relevant, Time-bound (audience specific too).

Target Audience(s). Who is the target audience. Who do we need to reach?

Target Audience 1

Objective 1a Objective 1b

Target Audience 2

Objective 2a Objective 2b

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