Use the concepts and analyses learned in the course to conduct a strategic analysis of the company in the case and prepare a presentation of the results to the class. 

Your presentation should be given as if you were addressing the CEO and/or Board of Directors of the company at the present time.  You should assume the audience is knowledgeable about the company and its situation.  Your presentation should consist of your evaluation and critique of the company’s strategy and performance, and your recommendations for improving its competitive position and financial performance, using supporting analyses as needed.  For each action you recommend, show the analyses that led you to that recommendation.  You may need to do some research to update the case to the present time. 

Presentations should be 10 minutes in length with time for Q&A at the end of the presentation. Project should be submitted with both draft and slides.

Case 4: Ford Motor Company: Will the Company’s Strategic Moves Restore its Competitiveness and Financial Performance?

Look up the case in textbook

Write a 4-5 pages paper with 4-5 academic references in apa format

Use the paper as draft to Make a 12 slides PowerPoint for this project

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