Week 1 Brainstorming

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BEFORE STARTING: Review the

requirements located in Brainstorming

Discussions

 

For the next eight weeks, we will be

visiting with Jane Clive the current IT

department head at the Chicago North

America Branch of an airline freight

delivery service. Global Delivery Direct

(GDD) has grown rapidly but is currently

suffering stagnant growth due to strong

market competition. Jane is

acutely aware that there is a need to

become more efficient and to work

together across the company to define

ways to strategically plan an initiative

that will encourage company growth

with a competitive edge. Jane also

knows that much of this initiative could

be led efficiently with a knowledge

management office and department.

Jane decided that she is going to make it

her challenge to convince President

Rockfish to consider letting her put

together a knowledge management

office and hire a knowledge

management manager. To begin her

campaign Jane has decided to send him

a memo to begin conversations on the

value of knowledge management to an

organization. Being very busy she has

asked you to complete the memo for her

edit.

 

Skill #1: Identifying how KM creates

value for a company

Directions:

 

1. BY SATURDAY, complete the

following:

Review all materials related

to the GDD Case Study.

Using your own words and

based on this week’s readings

create an office memo

addressed to CEO Mr.

Rockfish explaining why it is

imperative that the company

create a new KM department

at GDD.

Be sure to include:

a discussion

surrounding the

multidisciplinary nature

of KM;

the value using KM

processes to share

information has to an

organization;

why the KM cycle with

its dynamic nature fits

the change and

innovation needs in

business today, and

choose one of the KM

cycles discussed in the

readings and why you

believe it would be a

good fit for GDD.

The memo must be

persuasive! Use words that

show enthusiasm, are

descriptive and present the

strongest arguments you can

make to support your need to

bring a KM department on

board.

You must use course material

to support your responses

and APA in-text citations

with a reference list.

 

2. THROUGHOUT THE WEEK,

complete the following:

Respond to your

classmates three or more

days throughout the week.

Remember you are trying to

develop the best answers to

the questions as possible.

Your classmates are doing the

same so read the posts

carefully looking for the best

ideas being presented. The

goal is that by the end of the

week the class will come to

some consensus as to the

best answers giving you the

chance to submit the best

ideas in the final post.

You must use course

materials to support your

responses. Ensure you

include in your comments

where in our readings you

they can find the supporting

materials so they can improve

their final posting.

Participation must be

reflected in the final post so

grades will be affected by the

content portion of the post if

participation is not shown.

Therefore, it is important to

get in the class often and

with the idea of improving

your initial post with the

discussion so that the final

grade will be the best you

can deliver.

 

3. BY TUESDAY, complete the

following:

Attach your final post in the

classroom by 11:59 PM ET

The final post must reflect

the brainstorming activities

and should be different than

the Saturday initial post.

The final post must include a

variety of sources from the

class material as well as the

use of scenario or case study

facts where appropriate.

 

How to Do Well in Discussions

Make your initial post responding to the

above questions by Saturday, 11:59 p.m.

EST.

Comment on at least four of your

classmates’ posts by Monday, 11:59 p.m.

EST.

Post your final posting by Tuesday, 11:59

p.m. EST.

Posting late may lose you points.

Respond to the specific questions posed

in the discussion.

Be sure to base your initial post and

responses on course materials, and use

7th ed. APA citations in every post.

Post your responses over three days

and respond to four or more students to

receive full credit for frequency of

participation.

Write clearly and proofread; errors can

lose you points.

Quality of posts, citations, frequency, and

timeliness of posts all factor into your

discussion grade.

When you join the discussion, click on

the Participation Rubric for details

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