Competency

In this project, you will demonstrate your mastery of the following competency:

 Communicate professionally to diverse internal and external audiences

Scenario

Your presentation to stakeholders was wildly successful and the company has

determined that it is in their best interest to move forward with the

diversification strategy you recommended. Since you did so well with the

presentation, you have been asked by company leadership to prepare a draft of

the press release that will go out to announce this new strategy. Your press

release is meant for the external audience that was not represented at the all-

stakeholder meeting: a group that includes customers, vendors, suppliers, and

the general community.

Directions

Complete the Project Four Worksheet in your Soomo webtext and submit it for

instructor feedback.

Using the template provided in the supporting materials section below, draft a

press release that reflects your company’s new venture and how it affects the

general external audience. Your press release should address the

following rubric criteria:

 Address the key points appropriate for external audiences.

 Summarize the diversification decision.

 Explain why the decision was made.

 Explain where in the marketplace the new products are launching.

 Identify who benefits from this product in both the company and the

community.

 

Soomo webtext

Craft Your Headline

Write an attention-grabbing headline that summarizes what your company is doing. Consider

formatting your headline in all capital letters.

 

Write a Strong Introduction

The lead sentence of your first paragraph needs to pull readers in, and it

should include the most relevant information about your company’s

announcement. Follow up your lead sentence by presenting the key

points of your company’s new diversification strategy in the first

paragraph.

 

Step 2: Explain Your Company’s Decision

Now that you have briefly addressed the key points for your audience,

you can present the details of your company’s decision to diversify and

explain why this decision is good for your company. The general public,

customers, vendors, and investors may all want to know how this

decision will impact your company’s stability and growth in the market.

 

Summarize the Diversification Decision

Begin this section of the press release by explaining the decision your

company made to diversify into a new industry.

Explain Why the Decision Was Made

Follow up your overview of the diversification strategy with an

explanation of the problem the company needed to solve by pursuing

this strategy.

 

Provide Launch Details

Your audience will want to know when they can expect to see new sales

as a result of your company’s diversification plan. How and when will

customers in the new industry be able to purchase your company’s

motors?

Explain the Benefits

To wrap up the body of your press release, explain who benefits from

your company’s new motors in both the company and the community.

 

Step 3: Summarize the Key Takeaways

In the final section of your press release, provide the information that

you want your external audience to come away with.

 

Summarize the Plan

Wrap up the press release by hitting the key points of your company’s

diversification announcement one more time.

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