Overview

The elevator pitch was a success! Senior management believes they made

the right choice in giving you the title of CIO and putting you in charge of

seizing new opportunities in the marketplace.

Scenario

While the pitch conveyed your good idea, it was just that: an idea. You now

have to test the feasibility of your idea. However, before you create a

complete business model canvas (BMC), you want to quickly identify key

elements needed to take your product or service idea to market.

In doing so, you will assume that all components of the BMC are at the

fingertips of your project team. For example, you will have to work with

the marketing and sales departments, and perhaps outside vendors and

suppliers, to promote, advertise, and sell the product or service.

The Business Model Canvas Template you complete in this assignment will

serve as the groundwork for the more detailed PowerPoint slide deck you

will create in Milestone Two. As with any well-executed project, a former

project manager experienced in such product-to-market initiatives has

agreed to assess your complete BMC slide deck, which you will submit in

Module Five.

Prompt

For this assignment, consider the company you have selected and the work

you have completed so far to further your business idea. Then, complete

the Business Model Canvas Template linked in the Guidelines for

Submission section with your assumptions about the key activities for

your business idea, product, or service. Specifically, you must address the

following rubric criteria:

 

 Value proposition: Complete the Value Proposition building block by

describing the value of your business idea, such as the customer

need you are satisfying or the problem you are solving.

 Front-stage considerations: Outline the segments related to your

potential customers, which include the Customer Segments,

Channels, and Customer Relationship building blocks.

 Back-stage considerations: Make initial assumptions about how

your business will work. This includes completing the Key

Activities, Key Resources, and Key Partnership building blocks.

 Financial considerations: Make reasonable assumptions about the

segments that will inform your profit projections. These include the

Cost Structure and Revenue Stream building blocks.

What to Submit

Complete and submit the Business Model Canvas Template PPT. Any

sources cited should use APA formatting.

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