Before management will approve exploring the idea for new opportunities

and funding, they have key performance indicators (KPIs) you will need to

address. Your goal for this assignment is to provide an outline that

strongly, yet carefully, presents an argument to move your concept

forward.

Prompt

Using MarketLine, Yahoo Finance, and the company’s investor relations

webpage, continue your investigation of the company you selected in your

Module One blog post. Specifically, look at the company’s profile,

financials, and SWOT analysis.

Using speculative strategies, articulate your thoughts. Remember, success

may mean revenue to a for-profit business; however, to a non-profit, it may

mean a specific outcome, such as donor retention rate, social media

engagement, or email open rate.

Draft a project outline that presents a prospective timeline and targeted

customer segment of your project. The KPIs you need to consider and

address in your outline are: New product is Wellness Boosters Company

is Coca Cola

 The intended customer: Describe the intended customer or

customer profile for the new product or service.

 Opportunities in the market: Explain the opportunities in the

market based on your research.

 The financial opportunity: Assess the financial opportunity that the

project presents for increasing cash flow and topline revenue.

o Can it be cash flow positive and profitable? For example,

Zappos donates a pair of shoes for every pair of shoes sold.

 

This leads to profit in the long run due to good CSR and

company image, but is not immediately profitable.

Your contribution will be evaluated based on the quality of the input.

What to Submit

Use the Module Two Assignment Template Word Document to submit

your project outline as a Word file. Sources should be cited according to

APA style.

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