MKT 337: Marketing Research

 

[Your Instructor’s Name]

 

1

 

[Date—for example, May 1, 2021]

 

[Title of Paper: Subtitle]

 

Overview: SWOT Analysis

[In this section, introduce your organization, product, and industry using a SWOT analysis, supported with research and insights into opportunities.

 

You can either include italicized subheadings for each category (Strengths, Weaknesses, Opportunities, Threats) as shown below or include a grid (like the one below). Please delete whichever one you decide not to use before submitting your paper—there is no need to use both formats.]

 

Strengths

[Insert strengths—with research and in-text citations here.]

 

Weaknesses

[Insert weaknesses—with research and in-text citations here.]

 

Opportunities

[Insert opportunities—with research and in-text citations here.]

 

Threats

[Insert threats—with research and in-text citations here.]

 

 

 

Favorable 

 

Unfavorable 

 

Internal 

 

Strengths 

 

· [Insert strength (In-text citation)] 

 

· [Insert strength (In-text citation)] 

 

Weaknesses 

 

· [Insert weakness (In-text citation)]

 

· [Insert weakness (In-text citation)]

 

External 

 

Opportunities 

 

· [Insert opportunity (In-text citation)]

 

· [Insert opportunity (In-text citation)]

 

Threats 

 

· [Insert threat (In-text citation)]

 

· [Insert threat (In-text citation)]

 

[Include in-text citations for all supporting research used in your SWOT analysis. An in-text citation may look like this: (Author Last Name, year). Refer to the end of this template for helpful, free resources to guide you in creating your reference list and corresponding in-text citations. SNHU uses APA 7th edition.] Comment by Denise Wydra: ID: This template does not contain the helpful references at the end. Should I include the one from the Module Seven Final Project Template?

 

Overview: Initial Trends

[In this section, describe the initial industry trends requiring consideration; include examples to support your ideas and claims. Through your details, show insight into industry trends encompassing the industry as a whole. Include in-text citations with your references to previously published material.] Comment by Denise Wydra: ID: Should this template include a “References” section, as the other templates for this course do?

 

References

[Include any references cited in your paper in full APA format. Don’t forget to include in-text citations as well.]

 

[Delete this note and the information below before submitting assignment.]

 

Helpful Resources

Here are free, helpful resources that create both in-text citations and references:   

 

bibme.org  

 

citethisforme.com  

 

citationmachine.net  

 

refme.com  

 

SNHU Writing Center Guides   

SNHU citation and in-text examples:  

 

“How Do I Cite My Sources in APA Style?”:  https://libanswers.snhu.edu/faq/8616   

 

APA In-text Citations and Examples: https://libguides.snhu.edu/c.php?g=157152&p=2052916    

 

As an example, the in-text citation for our textbook is “(Babin & Zikmund, 2019).” 

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