PHI 6301-21.01.01-4B24-S1, Business Ethics

Unit III Article Review

Unit III Article Review

Assignment Content

Students will write a 3-page article review that explores the direct-marketing practices of a company.

Marketing ethics includes consumer protection, pricing, and advertising. Using your favorite web browser, research a company that practices direct marketing. For this assignment, you will write an article review that addresses the following points and questions:

Briefly describe the company and the types of products it markets.

Explain direct (or targeted) marketing and how this company uses the strategy for advertising their products.

Explain two types of unethical pricing practices and support such practices with examples. Is the company you researched guilty of unethical pricing? Offer an example of this company’s pricing to validate your assessment.

Determine how the article contributes to knowledge of targeted marketing ethics. How does it inform or illustrate concepts you have learned in this unit?

Your article review must be at least three pages, but no more than four double-spaced pages, not counting the title and reference pages. You are required to use at least three outside sources to support your review. Adhere to APA Style when constructing this assignment, including in-text citations, introduction, and references for all sources that are used. Please note that no abstract is needed.

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