In your initial post, include an example (it can be one you personally know of or one that you have found somewhere) of business research that did not lead to a successful outcome. Discuss why you think the initiative failed. Respond to the posts of at least three classmates.

Paper Topic

If you are inclined to bounce your topic ideas off of your fellow students, please create a thread to do so.

Here is one example of business research that did not pay off:

http://www.qualtrics.com/blog/coca-cola-market-research/

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