Order Instructions
Part 1: Strategic analysis
Please pick a company of your choice (ideally, a business unit of your current or previous company, or a competitor) and do a strategic analysis using all the concepts and frameworks discussed during the Business Strategy course.
Each participant should go through a careful analysis:
External analysis: industry analysis, competitors, market dynamics,…
Internal analysis: current business model and resources / capabilities
Uncovering the connections between the different strategy frameworks of the module in the context of the industry will likely unlock unique insights. Ideally, you will use this exercise to formulate recommendations, including aspects of business model innovation (if relevant). This analysis will allow participants to demonstrate their analytical skills as well as their ability to formulate creative and insightful recommendations.
You can refer to the following questions (and to the attached assessment sheet) to make sure your essay meets the requirements:
Did you clearly state the origin of the competitive advantage? (ie, the difference between willingness to pay, described through the value proposition and the costs, stemming from the value architecture)
Did you describe in detail the value proposition (including value curves to compare to competitors), the value architecture, and the profit equation?
Did you state what are the current/needed resources and capabilities, ie, VRIST?
What have you written that you could not write before the course? Are your learnings from the course highlighted in your paper?
Part 2: Write the executive summary
The executive summary itself is a note written to the CEO, summarizing the most salient and relevant parts of the strategic analysis undertaken in Part 1. Thus, the final report should be more than a check list of topics treated in isolation: it should be built around a narrative, presenting the analysis in a synthetic and engaging way
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